Internet is full of online dating sites, which provide matchmaking service to its user that enroll as members. The word online is always used to inform the visitor that the site is on the Internet. Hence, a page on dating site could be for online dating agency as well as land based dating agency. By prefixing or post fix word online, Internet, or Net one can notify a service as that online.

The basic design of the dating website is not very difficult to understand. The internal architecture of the site should provide easy access to its utilities and fluid movements. The content should describe the utilities or services in short appealing manner - the usage of tag lines is one such example. The links to resource pages should be well placed and visible to the user.

The main page of the site is known as the index page or the home page - the user is more aware of the latter. The main page has content, which is introductory in nature that tells the user what the site is offering. This is done effectively using tag lines and captions, as there is little room for content. The links on the main page or the home page are mainly those leading to major resources or utilities. To avoid cluttering the main page with links, secondary resource there is one pages know as the resource page or the online user’s page. Only one link points to this page from the home page and further links to the site are embedded here. However, these pages are mainly descriptive in nature and less used by the user until unless he is interested in information or utility that page carries.     

The most useful features or links to the user are the basic search, advance search, online chat, and live webcams. Article on dating and dating tips etc are also of much use to the user.

For online matchmaking the user use the option of basic search the most and then the advance search is used for more focused results, narrowed down to include personal details like habits, religion, interests, physical and sexual orientation and many other features that the user would base his match on.

Online chat and live webcams, messaging are interactive tools that users use for communication with a prospective match. Dating articles and tips are also useful feature. Some sites include message board or forum for discussions on various issues related to dating and relationship.

Most of the features are offered free by the internet dating service but some features may be paid depending upon the policies of the company providing services. However, even to use the free services the user has to register as a member.